McDonald’s India and DDB Mudra create digital films for the 'Big Hug' Campaign

McDonald’s India North & East has launched an all-new digital campaign ‘The Big Hug’ highlighting people’s emotional desire to hugging their loved ones in the current times of social distancing. As part of the campaign, the company has introduced double patty burgers in its all-time favourites McAloo Tikki, McVeggie, McChicken, McSpicy Paneer, McSpicy Chicken, Filet-O-Fish and Dosa Masala burgers, which include two patties squeezed together in one tight hug, and are named as ‘Big Hug’ burgers. Starting at INR 59 (plus applicable taxes), the double patty variants are surely every burger lover’s delight.

 “Big Hug is a fun and light-hearted campaign in line with McDonald’s brand promise. With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonald’s favourite menu items. We hope our customers feel the tight hugs with the Big Hug Burger, just like our patties squeezing each other tightly”, says Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India). 

 “All of us are living through a time, where we don’t know when we will get to freely give someone a hug as a gesture of love, appreciation or greeting. While the whole world is going through this reality, McDonald’s has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious”, says Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North.

 Conceptualised by DDB Mudra, the digital films center around two of the most prominent habits such as video calling your loved ones and twinning with them and sharing OTT subscription with your friend.

 Campaign credits:

McDonald’s team: Kriti Awasthi, DGM, Marketing

Creative Agency: DDB Mudra

Creative Team: Rahul Mathew, Anu Gulati, Vimal Singh, Neha Bhatia, Rahul Dutta

Account Management: Ashutosh Sawhney, Vineet Kindra, Sonali Chowdhury, Pranav Kapoor

Planning: Aditi Hariharan

Director: Vikas Maurya

Production House: AforOrange Productions

Digital film details

Working title of films:

Film 1 - OTT

Film 2- Twinning

Duration: 19-20 seconds

 With Food safety and quality always at the core, all McDonald’s products go through comprehensive quality checks, from farm to table, so that the customers can enjoy safe and delicious food every time they choose McDonald’s.

Furthermore, as a commitment to quality and safety in the current times, McDonald’s India – North and East has introduced the Global ‘Safety+’ program that includes nearly 50-plus process changes in the restaurant operations. Safety+ is a Global system of enhanced hygiene and safety practices that help ensure that every part of the McDonald’s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald’s restaurants.


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