McDonald's launches campaign to celebrate International Women’s Day
With an aim to celebrate the success of female employees and to foster the culture of diversity, McDonald's launched a unique multi-nation campaign with the umbrella thought that ‘Inspiring Women, Inspire Women’. This International Women’s Day, six countries of McDonald's in the APMEA region including India (S&W), India (N&E), Philippines, Brunei, Indonesia, Vietnam, Taiwan and Thailand, came together to narrate #StoriesThatTakeYouForward. This social media campaign brings to fore real inspiring stories from real voices, driving real impact. The campaign focuses on the women's commitment to creating opportunities for themselves and others in the company while celebrating their achievements of some of the inspiring women of McDonald’s who are like the role models for many. These women took the center-stage and spoke about their journeys, ambitions, dreams, day at work, families, break time and how they encourage other crew members at the restaurants. These reels are followed by bite-sized Instagram stories throughout the day, highlighting the fact that wherever our women may be, their passion, dreams, and determination to make it happen are the same.
Smita Jatia, Managing Director (MD), Westlife Foodworld said, “We at McDonald’s India place utmost importance on promoting a culture of gender equality and diversity. We recognize and celebrate the essential role of women in our workforce and are ever committed to creating equal opportunities that empower our employees and foster an inclusive culture that provides a level playing field.”