McDowell's No.1 launches star studded TV campaign!

McDowell’s No. 1, India’s largest selling alcoholic beverage brand from the house of United Spirits Limited has launched its new television commercial for its Soda extension. It features Bollywood actor, singer, director and producer – Farhan Akthar. Farhan has been signed on as the brand ambassador for McDowell’s No. 1; the brand’s first celebrity endorser in its forty year existence. The latest commercial, ‘Dosti ka No. 1 spirit’, has been created by DDB Mudra, Bangalore. In addition to Farhan, the commercial also features Purab Kohli, Cyrus Sahukar, Zoa Morani and Chang. Apart from creating the TV commercial, the brand has also brought alive the promise of ‘Dosti Ka No.1 Spirit’, through unique big ticket activations including multicity musicals with Vishal & Shekhar.
 
According to Ashok Capoor, President and Managing Director, United Spirits Limited, “McDowell’s No. 1 represents the social aspirations of today’s youth. Spending time with friends is paramount for them. The McDowell’s No.1 group of friends - our new brand ambassadors from Bollywood - echo these sentiments and situations that anyone can easily identify with. McDowell’s No. 1 has set benchmarks for the alco bev industry – be it be the unmatched sales of 17 million cases this year, innovations in packaging, large unique events, activations and promotions. McDowell’s No.1’s association with Farhan, Purab, Zoa, Chang and Cyrus will set a similar benchmark for friends wanting to have a good time together. The new TVC is themed on the ‘No.1 spirit of friendship’ and showcases interesting friendship moments appropriately for McDowell’s No. 1 given its stellar performance in the industry.”
 
The commercial has been conceived and written by Vipul Thakkar, Executive Creative Director, DDB Mudra South. According to Vipul, "McDowell's No.1 soda is all about getting together and having fun. The brief we received from the brand was to highlight the fact that McDowell's spreads the spirit of friendship, which is the brand proposition. So we went about creating a campaign around these friends."
 
Ranji Cherian, President at DDB Mudra believes this campaign will drive a greater level of interest among the younger consumers. “With this campaign the brand hopes to capture the friendship space from which memorable moments are born.”McDowell’s No 1 was crowned India’s No. 2 FMCG brand. Over the years, the brand has expanded manifold, and currently the sales are valued at two billion dollars at retail price. DDB Mudra, Bangalore also handles the creative duties for USL’s Power Brands such as McDowell’s No.1 Platinum, Bagpiper, McDowell’s No.1 Celebration, McDowell’s No.1 Cariba, Louis Vernant XO Brandy and few more.
 
Campaign Credits:
Sonal Dabral - Chief Creative Officer
Ranji Cherian – President (South)
Vipul Thakkar - Executive Creative Director (South)
Sujay Ghosh – Senior VP & Head of DDB Mudra (Bangalore)
Group Business Director – Anil Nair
Account Management – Deepak Rajagopal & Nikhil Shetty
Production house – Bootpolissh Films
Director – Shujaat Saudagar
Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media