McVitie's India signs Bipasha Basu and Shriya Saran as its Brand Ambassadors

United Biscuits, the world's third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie's in India. The stars will play a pivotal role in enhancing further, the brand's aspirational values, through their association in presenting the brand, products and promotional activities.

Announcing the brand ambassadors, Jayant Kapre, President, United Biscuits India said, "United Biscuits stands for its commitment towards offering the highest quality, healthy and best tasting products to its customers. With this association the brand will convey that McVitie's wide range of products is the top choice for people who choosesmarter ways of living, by combining great taste with healthier products.We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie's brand as both share an immense passion for a healthy lifestyle, andembody great values that are a great fit with the brand.The market is growing at a very fast pace and shows tremendous potential in the biscuit category. Both the celebs have mass appeal and we are confident that this will further strengthen the brand's image and will help us to reach out to more consumers."

Bipasha and Shriya have been signed on, following the brand's strategy of increasing its penetration amongst the urban Indian consumers. As part of this strategy, McVitie's will be launching a new TVC later this year, featuring Bipasha Basu and Shriya Saran.

Speaking about her association with Mc Vitie's, Bipasha Basu said, "It is a matter of great pride for me to be associated with a brand like Mc Vitie's. Their tasty and healthy products are a perfect match to my idea of leading a healthy and active lifestyle. I am delighted and very excited to be a part of the brand."