McVitie's Launches two new Ad commercials featuring Bipasha Basu and Shriya Saran

United Biscuits has launched two new TVCs for their brand McVitie, featuring Bipasha Basu and Shriya Saran. The new McVitie's Digestive ad showcases the worldwide appeal of the biscuit and firmly establishes it as a tasty and healthy habit to replace your current biscuit. Our brand ambassador, Bipasha Basu/Shriya Saran, both known for their dedication to health and fitness, lead the world as they embrace the joyful and healthy world of McVitie's Digestive Biscuits. In this ad, we see the various consumption occasions of biscuits.

Conceived by Publicis Capital, the commercial has been directed by Razneesh Ghai, or Razy as he is popularly known. The jingle has been composed by ace music director Karthik Shah. We will run with two versions of the ad featuring Bipasha Basu (for North, East and West India) and Shriya Saran (for South India). With a great cast, a very innovative execution and a hummable tune, it will surely leave consumers asking for more.