MEC bags the media duties for BlueStone.com

MEC India has been awarded the media duties for BlueStone.com, the online store for fine jewellery and accessories. The relationship begins with immediate effect.

Founded by Gaurav Singh Kushwaha, BlueStone.com is funded by blue-chip investors, Accel Partners.

Speaking on the development, Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership”.

Commenting on the win, T Gangadhar, Managing Director, MEC India said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India”.

MEC is a leading global network and a founding partner of Group M, (www.mecglobal.com),and operates in 84 countries. In India, the agency has had a prolific run on the 2012 awards circuit. Besides winning at Festival of Media Global, the agency won most Golds at Goafest 2012 and converted eight out of nine shortlists at EMVIES 2012. Britannia, FlipKart, Accenture and HARMAN International are the other accounts handled by MEC in Bangalore.