MEC India appoints Mukti Kumaran as West Head

MEC India, a media agency, recently announced the appointment of Mukti Kumaran as West Head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Mukti will report to T Gangadhar, Managing Director, MEC India.

Speaking about the appointment, T  Gangadhar, said, "We are delighted to have Mukti onboard our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC".

Mukti Kumaran has been a media professional for over 18 years and brings with her a rich experience in Strategic Planning, Buying and New Business Development. She has worked across markets and has experience on both sides - client and agency. She has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro.

On her appointment, Mukti Kumaran said, “I believe the paradigm of media planning and buying is changing very rapidly.  As consumers become platform agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them. Looking forward to some exciting work here”