MEC picks Ritesh Singh as Head - Digital

MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader. Prior to this, Ritesh was with Starcom MediaVest Group (SMG) where he was Business Head – India, SMG Digital. Ritesh joins as National Director, MEC Interaction and will report to T Gangadhar, Managing Director India and Tushar Vyas, Managing Partner, GroupM Interactions - South Asia.

 

Speaking about the appointment, Tushar Vyas said, "Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have a Ritesh lead MEC’s digital agenda and help deliver integrated communications planning for our brands"

 

Ritesh has over 13 years of experience straddling activation and digital. In his previous role, he led the conception and deployment of digital strategy. Ritesh’s experience spans an array of clients - Samsung, Aircel, Western Union, General Motors, SAB Miller, Himalaya – to name a few.

 

Ritesh Singh said, "I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC’s talented digital team to create new benchmarks."

 

Ankush Johar - Director, YouMint Media said, “Ritesh comes across as a highly experienced and an expert in the arena of media and media alliances. He is one of the rare digital strategists who understands the role of how that digital plays in the overall business and communication architecture. He knows how to get work done through his colleagues, suppliers and also through his clients. Since very well connected and networked, he is totally in sync with happenings of media and beyond and is positive with vibrant energy 24x7.”

 

MEC Interaction offers the full suite of digital services – search, social, display, onine video, mobile, analytics, creative and production. The agency topped the digital category at Goafest 2012 with the much acclaimed Reliance Ego-Search campaign. This campaign is also one of MEC’s entries to Cannes this year.