Media Care bags digital mandate for Beauty Essentials
Beauty & Cosmetic company, Beauty Essentials has partnered with Media Care, the integrated marketing agency, to manage and promote its newly launched I.P – Salon Essentials on digital platforms. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.
Beauty Essentials started India’s first ever online e-commerce platform - Salon Essentials, to support & help the salon industry in India. The portal will cater all the brands which are marketed/sold under Beauty Essentials across the chain of salons in India. Consumers who are potential buyers of these products & are associated with the respective salon’s, can directly purchase the same products from the online portal. A code will be issued by the salons to their respective customer which needs to be used while purchasing the product. This initiative will help salons to earn their respective commission on each selling as well as they don’t need to stock up the products in their salon in advance as there is a slow demand.
With this association, Beauty Essentials hopes to engage with end consumers and also help the salons through digital marketing tools to push its USPs and core business goals, which is to ensure a smooth & effective business for the salons and meeting the demands of their potential end customers.
Ayaz Kabani, founder and director, Beauty Essentials said, “Salon Essentials was created to help customers meet their demands for our products and also ensure our partnered salon’s benefit from this initiative and we are pleased to work closely with Media Care whose vast expertise will help us bring our initiative & products to a wider audience.”
Yasin Hamidani, founder and director, Media Care, said, “We are thrilled to take work on this new journey with Beauty Essentials. We shall be taking care of this unique initiative and looking after the digital aspects of marketing their products to the Indian consumers. Our aim is to create a buzz in the market about their line of products and help the salons to sustain their business through such online initiatives.”