Media Moments Bags Hybrid PR Mandate for Blackberrys
Media Moments Insights has bagged the PR mandate for Blackberrys, India’s leading menswear fashion brand. The account was won post a multi-agency pitch and the mandate focuses around reinventing the brand’s image in a bid to reflect its identity that will strike a chord with today’s real and ambitious men. Media Moments will be involved in crafting the brand media messaging architecture Hybrid PR, Omni-channel PR and Digital PR.
Ramesh Kaushik, VP - Brand Experience, Blackberrys says, ‘This is the first time we are associating for an overarchingly strong long-term brand messaging with a strategic partner. This is a very exciting and interesting time for us as we are revamping our identity across all touch points. We are shifting from a quintessential formal look to a new age look and feel for today’s consumer who wish to be clothed in confidence always to keep winning, with powerful dressing.”
On winning the mandate, Sandeep Sreekumar, Managing Director at Media Moments, says, “Over the last 8 years we have been working with some of the best and biggest fashion brands in India and Blackberrys would be a crown jewel in our fashion portfolio.”
With the addition of Blackberrys, Media Moments strengthens its growing portfolio in Delh/NCR and that already has of a host brands across fmcg/fashion/automobile/healthcare/start-up and lifestyle segments . The agency has built a very strong expertise in integrated marketing within the consumer space. Media Moments believes that the deep understanding of how to create an execute a hybrid communication plan on both offline and online channels equips them to be a value partner for marketing communications.. They have successfully counselled brands like Aditya Birla Group, Myntra, VLCC, Max Fashion, Reliance Trends, One Plus, Nubia, Diesel, TCL Alcatel, Pepe Jeans, Zivame, Housejoy, Wrogn, Imara, MsTaken and many more through innovative marketing techniques.