Media.Monks appoints Azazul Haque as Chief Content Officer

Azazul Haque, the former Chief Creative Officer at Mullen Lintas, is now the Chief Content Officer of Sir Martin Sorrell's Media.Monks in India. Media. Monks is a digital-first marketing and advertising services company that connects the dots between content, analytics, and digital media, as well as technology. S4 Capital, a London-based new age/new era advertising and marketing services company founded by Sir Martin Sorrell in 2018, owns it.

Founder and Executive Chairman of S4 Capital, Sir Martin Sorrell, stated, "Media.Monks India has been rapidly expanding, and with Azaz, we're accelerating even more. Azaz's desire and passion for discovering new ways of brand storytelling will open up new paths for customers, bringing better brand experiences to life, while we challenge analogue, traditional models and approaches. Azaz will guarantee that we weave together content, data and digital media, and technology services with powerful creative concepts. In India, I am confident that the Media.Monks offering will continue to grow."

Poran Malani, Country Head, S4 Capital India, said "As we continue to develop, more and more clients are looking at ways to truly maximise the usage of new engaging media platforms with richer storytelling." He added "This necessitates a distinct viewpoint and understanding of technology and how people use it, as well as the most effective way to artistically deliver the story and engage the audience. Azaz is particularly prepared to establish that bridge since he has a proven track record of developing content that promotes brands, as well as an in-depth understanding of technology and what it can do to improve the brand experience. It's going to be a thrilling ride."

Azazul Haque stated, speaking about his new profession "For the previous few years, I've wanted to discover new age mediums. But I didn't want to give up what I really enjoy doing, which is coming up with huge ideas that help businesses grow. I simply wanted to reach out to people in a way that wasn't possible with regular television commercials. The Indian public has been increasingly aware of content, digital, social, and technology-driven platforms in recent years. I simply desired a location where everything could take place under one roof, so that when we come up with huge brand concepts, the specialists from each platform could give them the attention they deserved. Traditional agencies aren't suited to handle this.

He further added "I knew Media.Monks was the location I was looking for when I learned about Sir Martin Sorrell's vision for Media Monks and spoke with Poran Malani and Kiran Ramamurthy, I had been looking for a place called Monks. It's been a fantastic start since then. There is so much new information to absorb. There are a plethora of options to choose from. It's past time for companies to take a fresh look at agencies. It's past time for groups like Media to take action. Monks pave the way for new advertising techniques and waves. It's a big task, but with the team Media.Monks has assembled, I'm confident it'll usher in a new era of Indian advertising. My previous designation's new complete form also appeals to me. Chief Content Officer is what we call ourselves at Media Monks. This is my new position at Media Monks."

In 2001, Azazul Haque joined the Lintas Group. He's worked for Bates, Publicis, Lowe, Mudra, McCann, Contract, and Ogilvy during the course of his career, which spans two decades.

Some of his best works are 'Khushiyon ki home delivery' and 'Yeh hai rishto ka time' for Dominos, Madhya Pradesh Tourism campaigns that won awards at Cannes, One Show, Spikes, D&AD, Titan Raga #FlauntYourFlaw, Rajasthan Tourism 'Jaane Kya Dikh Jaaye', Satyamev Jayate campaign with Aamir Khan, Amazon- Chonkpur Cheetahs He was the youngest Chief Creative Officer in India at the time, having been promoted to Chief Creative Officer, Ogilvy South, in 2016.