Mediacom bags Apollo Munich's media mandate!

Media Agency, Mediacom, has added another new business to its client portfolio ' insurance company Apollo Munich. Industry sources close to the development informed and confirmed that, account has moved to Mediacom account and they have already begun working on the business.

It couldn't be ascertained whether the development was preceded by a pitch process.

The announcement comes close on the heels of the agency's Bangalore office winning KDD India.

The account size is pegged in the vicinity of Rs.20 crore. JWT India has been Apollo Munich's creative partner for a while, and the digital duties of the business rest with Quasar India.

Apollo Munich has recently launched a new product, Optima Restore. On their 2012 plan, they said, "The company has planned a 360-degree marketing campaign for this product, that is planned for the first quarter of 2012."