MediaCom names Rupert McPetrie as APAC CEO
Rupert McPetrie, MediaCom's Greater China CEO, has been named APAC CEO, succeeding Mark Heap, who was recently confirmed as EMEA CEO of sibling GroupM agency Mindshare. McPetrie will remain in his current position and will be a member of the MediaCom global executive committee. Nick Lawson, the worldwide CEO, will be his boss. The new position will start in mid-February.
McPetrie's six years as CEO of MediaCom Greater China, according to the agency, have demonstrated him to be "an extraordinarily focused and effective leader." He was previously the CEO of Zenith in Central and Eastern Europe.
“Rupert is quite simply a brilliant leader," In a press release, Lawson stated. "Throughout his time leading our China operations, he has developed numerous client solutions and brought the best talent to our agency via game-changing solutions and capabilities, such as Incite Consulting and China Passport. All his great work has grown our business from number six to number two in market, and we look forward to him reapplying this magic across the region building on Mark’s outstanding legacy,” McPetrie expressed his enthusiasm for capitalising on MediaCom's strong commercial momentum in the area, mentioning new client wins such as The Coca-Cola Company and Bayer.