MediaCom Sport dials up Nasser Hussain for Skype London Mela task!

Skype signs up England cricket legend and former captain, Nasser Hussain as he challenges festival goers to compete in the ‘Skype Speedbowl Challenge’ at world-famous London Mela.

Skype has appointed sports marketing agency, MediaCom Sport to use Nasser Hussain at the Skype Pavilion where a cricket training net will be set up for the ‘Skype Speedbowl Challenge’. Visitors can compete to be the fastest bowler as measured by a state-of-the-art speed gun reader. Top bowlers get (as well as bragging rights) their name up on the digital read out and the chance to bowl out cricket legend, Nasser Hussain.

As well as making a number of personal appearances for the brand, Nasser will also appear in print, online and radio advertising.

Hussain, who captained England for 45 matches between 1999 and 2003, was born in Madras, India and currently works a commentator for Sky Sports and ESPN Star India. During his professional career he scored more than 20,000 runs including 52 centuries.

“Nasser Hussain travels the world covering the sport he loves. He epitomizes the kind of person who can benefit most from keeping in touch with their friends, family and colleagues using Skype. Skype are all about bringing people together – we are delighted be working with Nasser to promote their new low rates to India and Pakistan to the global audience of cricket fans,” said James Hough, Director of Sport at MediaCom Global.

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