MediaCom strengthens its leadership team in India

MediaCom has announced a few significant changes and additions to its leadership team in India. 

Niti Kumar moves from the Delhi office head role to a national role, in which she will lead strategy & insights and new business for MediaCom India. 

Sushanto Biswas will will replace Niti Kumar as Head of MediaCom Delhi. Biswas moves to MediaCom from Mindshare, where he used to lead the Ford business. He has over 19 years of experience across agencies and media houses. He will be based in Gurgaon and will oversee all the day to day operations and key client relationships based out of Delhi. 

Commenting on the new developments, Debraj Tripathy, Managing Director, MediaCom, said, “Niti and Sushanto, both come with a vast amount of professional expertise. I am delighted to see Niti grow and take on a larger role within the company and am excited to have Sushanto join our leadership team. Their individual knowledge and experience will add to our team’s strength. I am confident that both of them will shine in their new roles.” 

On her new role, Niti Kumar said, “My stint as office head was very rewarding and I am excited about my new role. Building stories out of data has always been a passion, and I hope to bring this alive for MediaCom’s current clients and new business endeavours.” 

Sushanto Biswas added here, “I am looking forward to working with the immensely talented and energetic team at MediaCom Delhi and bringing more value to the wonderful set of brands we work on.”


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