MediaCom tops the Media Lions shortlist at Cannes

MediaCom has topped the Media Lions shortlist with 13 entries in total as lead agency, with a further seven cases where as credited media agency partner, totalling 20 entries altogether.

The campaigns all faced stiff competition with the Cannes Lions receiving a total of 37,426 entries this year. The winners will be announced tomorrow at the Cannes Lions Festival’s Award gala.

MediaCom’s best performing lead campaign was Dell’s Revenge of the (IT) Nerds campaign from Germany, which was nominated in Use of Digital Content and Business Products and Services categories.

Total shortlisted work included:

• The Modern Art of Coffee for Nescafe Dolce Gusto from MediaCom Denmark
• Sony Mobile Z3 from MediaCom MENA
• Better Content Through Data for Bose’s Sound True Headphones from MediaCom London
• Power of Sport for Shell from MediaCom International
• Ready, Set, Gooolf! For VW’s Golf GTi from MediaCom USA
• Tap To Beat Cancer for Cancer Research from MediaCom UK
• The World’s First Personalised TV Campaign for Coca-Cola from MediaCom UK
• What Women Want… for Gillette from MediaCom India
• Changing the Face of the British Army by MediaCom UK
• Sky Cycling for Sky Ride and Team Sky from MediaCom UK
• Lucozade Sport Conditions Zone from MediaCom UK

MediaCom is also credited as agency partner on an additional seven shortlists:

• Share The Load for Ariel Matic by BBDO India
• Shine for Canon Cameras by Leo Burnett Sydney
• Great Chinese Names for Great Britain for Visit Britain by Ogilvy Beijing
• Talk To You Later for Chevrolet by Maruri Grey

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