Mediasmart partners with zeotap to bring Award Winning Data to Ecosystem
Mediasmart, a self-serve mobile Demand Side Platform, announced that is has completed its integration with Zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow Mediasmart’s clients to access and activate zeotap’s high performing targeting segments across the EU, US and India.
Zeotap provides first-party telecom and enterprise data across ten telcos globally, alongside other unique sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with sociodemographic and app usage data as well as purchase intent data.
Its data has proven to exceed market benchmarks by up to six times on measured demographic On-Target Percentage (OTP) and other key performance indicators. The company also runs the largest global and deterministic identity graph thanks to the integration with telecom operators, large mobile app publishers and other major enterprise partners.
Mediasmart is the first DSP to estimate the incremental value of a campaign in real time – allowing advertisers to maximize campaign impact anywhere in the world. Its mobile-first technology helps advertisers reach their customers on mobile while achieving their campaign goals. Brand advertisers can create and manage audiences, as well as sync up with their own DMPs or 3rd party data providers either via their Mediasmart console or API. Thanks to its proven technology and algorithms, user-friendly UI and agile team, Mediasmart serves the world largest brands and adapts to customer requirements.
“We want to make our deterministic targeting and identity data widely accessible to brand advertisers across their different preferred channels. We’re excited to expand our data touchpoints, while giving the opportunity to Mediasmart’s clients to improve their marketing ROI.” says Daniel Heer, CEO & Founder of zeotap.
Noelia Amoedo, Mediasmart’s CEO said, “We prioritize our partnerships based on the additional value we can bring to our advertisers, and we are very proud of this approach. Zeotap´s data can help our customers reach their target audience much more effectively, and they can measure the impact of using audience targeting in real time.”