MediBuddy collaborates with Baba Sehgal to launch Let’s call it a wRAP

Bidding adieu to 2021 in style and welcoming the new year on a musical note, MediBuddy launched its latest campaign – Let’s call it a wRAP in collaboration with a well-known musician & rapper Baba Sehgal. The objective of the campaign is to emphasize the importance of mental and physical wellbeing and to urge people to know the advantages and ease of digital healthcare and adopt the practice of the same.

The digital healthcare platform has always been at the frontline of promoting the importance of mental & physical health and accelerating India’s digital medical ecosystem. MediBuddy through this campaign aims to reach out to a larger audience to propagate the message to make overall wellbeing a priority and encourages people to avail the benefits of online healthcare.

As part of the campaign, MediBuddy engages with rap fanatics through a fun contest - #LetsCallitAwRap. Through the campaign, MediBuddy urges rap enthusiasts to participate in the contest on social media by sharing rap songs/ lyrics. The topic of the contest revolves around the significance of mental and physical well-being and highlights the core message of good health. The contest has been divided into three categories 1) Lyrics- people can send in only text/lyrics of minimum of 8 lines, 2) Reel A - Create your own rap and record the video and 3) Reel B - Use Baba Sehgal’s rap and video mime to it.  The winning entries will be published on MediBuddy’s social media handles from each category. The campaign is from 15th - 31st December 2021.

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Commenting on the campaign, Satish Kannan, Co-founder & CEO, MediBuddy said, “We at MediBuddy always encourage people to take health on priority and constantly make efforts to provide quality healthcare accessible nationwide. We hope with Let’s call it a wRAP, we bid adieu to this testing time and embrace the new year with prosperity, good health, and happiness. We are extremely delighted to have collaborated with Baba Sehgal in this latest campaign and we trust that he would help us to increase the reach of our message to take health on priority and make digital healthcare the first choice for any healthcare need.”

MediBuddy has been at the forefront of India’s healthcare digital acceleration. They recently surpassed the 7lakh vaccination mark and are gearing up to provide vaccination services for children as well, in accordance with government rules and regulations. Amid the second wave, MediBuddy launched several initiatives such as Hospital Bed Availability Tracker, a 24x7 helpline number, and a Coronavirus Risk Assessment Tool apart from providing vaccinations, apart from vaccinations to help tackle the surge of coronavirus infection and contribute its bit in combating the virus.