MediBuddy launches first TV campaign ‘Aapka Health Buddy’
MediBuddy, India’s leading digital healthcare platform has launched their first TV campaign - ‘Aapka Health Buddy’. The idea behind the campaign is to communicate the fact that MediBuddy is a friend, a buddy that everyone can trust to address any healthcare need – 24*7, for the entire family.
Conceptualised and strategized by ITW Playworx & produced by Raylin Valles of 10 Films, the TVC will be aired on multiple channels on television and on IPL on Hotstar. The campaign will kick off from 15th September 2020, today and will be on air for a period of 4 weeks on TV. The campaign will also be supported on various digital platforms and other media to ensure 360-degree marketing coverage.
The TVC encapsulates the lives of families and seeks to impart the important message of not neglecting one’s health. It showcases MediBuddy’s belief that being healthy is more than just a transaction; it is a relationship between you and your lifestyle, habits, and a relationship with your healthcare partner. It is a relationship between you and your health buddy, health friend. MediBuddy aims to be there for each one during a health-related need.
Speaking about the campaign, Mr. Satish Kannan, Co-founder & CEO, MediBuddy-DocsApp said, “We are delighted to unveil our first TV and digital campaign ‘Aapka Health Buddy’. Through this campaign, we want to communicate to the masses to have faith in their healthcare buddy, friend, MediBuddy and use teleconsultations to address their healthcare needs. It has always been our goal to make quality healthcare accessible to the billion citizens of the country and we will continue working in that direction.”
Through this campaign MediBuddy wants to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority. Most people often self-medicate and unknowingly make their health worse, however, with your healthcare buddy MediBuddy, online consultation is just a tap away.
Commenting on the campaign, Mr. Ashish Bajaj, Head of Marketing, MediBuddy-DocsApp, “The creating of our first TV campaign has been exhilarating and we hope people will connect with the message. We have tried to communicate in an interesting way the fact that MediBuddy is a friend who can be relied on for any healthcare need.”
To make healthcare accessible to all, MediBuddy has introduced an annual subscription plan, MediBuddy Gold. At a nominal price, a person can get unlimited teleconsultations from specialist doctors for the entire family, anytime, anywhere. MediBuddy Gold users will also enjoy discounts and special benefits as part of the subscription.
MediBuddy has the experience of more than three crore healthy relationships across corporate, individuals, care and cure providers and will continue to learn and be committed to do the very best and be “Aapka Health Buddy.’