Medikabazaar launches Unlock Rules campaign for your every move
India’s largest B2B marketplace for healthcare supplies, Medikabazaar has launched an awareness campaign. The campaign ‘Unlock Rules’ is an endeavour by the MedTech aggregator to aware the masses about the importance of adopting superior quality COVID-19 Essentials that can help unlock the economy after a long hiatus with minimal worries and risks about Corona infection.
Given the current pandemic, the country had to observe lockdowns in several phases that extended till months. To retrieve the economy from the fallout, the government has recently started to relax lockdown mandates in a phased manner. With malls, offices, and other commercial entities resuming businesses from the official premises, the unlocking could be detrimental to public health if adequate healthcare measures are not observed by its stakeholders.
It is noteworthy that medically-graded surgical or COVID-specific masks such as KN95, N95 masks, surgical gloves, PPE kits, hand-sanitizers, etc. are the key products to fight the virus, dust, and pollen during this time. Leveraging the pandemic-induced fear as a business opportunity, some fashion brands and garment players have ventured into producing face masks that offer inferior protection from the contagion. Though such masks have become popular amongst users within a short span, they do not effectively safeguard the wearer from the virus. This can increase the COVID threat and could lead to a spike in newer cases, thereby creating lockdown-conducive situations once again.
In this context, Medikabazaar has launched ‘Unlock Rules’ to apprise all our customers of the situation while simultaneously educating the masses via interesting games and puzzles. “Gamification of virus-specific knowledge will help customers retain the information for longer, ultimately, reminding people to practice the rules, without fail. This campaign is based on insights regarding the latest fad of some of the popular old games being played in households across all age groups during lockdown times in all parts of the country and use that as a hook to communicate about the importance of using COVID Essentials to ward off virus infection threat” explained Manish Rai, Head of Marketing, Medikabazaar.
Speaking on the same, Mr. Vivek Tiwari, Founder and CEO of Medikabazaar said, “Medically-approved masks and other protective gears act as frontline security to combat coronavirus. Any compromise with its quality means exposing the wearer to a high-risk of contracting the disease. Unfortunately, masses are mostly swayed by the fancy masks sold by fashion brands that lend little to no protection to the wearer.”
He added, “The modern-day consumers have access to multiple shopping websites that offer innumerable options or alternatives within a single product category. However, what we forget amidst the flashy marketing campaigns, is whether the product justifies its usage, which in this case is safety parameters, as there is no alternative to an individual’s health.”
“Unlock Rules is our initiative to educate the masses by emphasizing on the need for high-grade medical gears to help the economy get back to its feet post-lockdown. We have developed virtual games that aid in better understanding the dos and don’ts during this time. Our actions are aimed to deflect any such conditions that could lead to the re-imposition of lockdowns, resulting in economic slowdowns and how implementing basic hygiene practices such as a good quality gear and regular use of hand-sanitizer would suffice,” Mr. Vivek concluded.
The campaign has established Medikabazaar as the one-stop solution for products that fight coronavirus. The company has been actively working throughout the lockdown to deliver essential medical equipment to help strengthen the healthcare infrastructure of the country. It has partnered with various sectors and organized online programs during this period to eliminate pandemic-related misconceptions and ensure the health and safety of the populace. The recent campaign can be defined as one of the most effective ways to combat coronavirus as we enter the first stage of the unlock process.
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