Medlife launches awareness campaign ahead of Doctor's Day
Medlife has launched a campaign called “Know your Doctors” ahead of Doctor’s Day. The campaign aims to create awareness on the difference between various types of doctors and understanding who the right doctor is for different health problems. Medlife hopes to connect doctors and patients in the right manner through the initiative.
The campaign is already live on Medlife’s Facebook page and aims to explain the differences between specialists who have some similarity in their role. Part 1 of the video posted on Medlife’s page shows how many people do not know the basic difference between what different doctors do. For instance, they cannot differentiate between an obstetrician and a gynecologist or a psychiatrist and a psychologist; and so on. The campaign aims to resolve this gap through interesting and educative infographics and animated videos.
Speaking about this, Ms Meera Iyer, Chief Marketing Officer (CMO), Medlife, said, “Medlife’s Doctor’s Day is an important step towards creating awareness among people about doctors and what they do. A lot of people are unaware of the basic differences between various medical specialties. Given the fact that we consult these specialists from time to time, we must also understand their work and perspective. Communication between a doctor and patient is a cornerstone for longlasting trust between them – something that is also the need of the hour in India.”
As part of the campaign, Medlife is also requesting people who follow them on social media to convey their appreciation and thanks to their doctors and share their best experiences. Quotes from doctors too are being posted capturing crucial advice they wish their patients followed for the betterment of their health and overall wellbeing.
Medlife continually conducts such campaigns to raise awareness among the masses. It was during the election campaigns that the company began what was called #HealthForTheNation. As part of the campaign, people who voted and shared it with the campaign hashtag received a 25% OFF on their next medicine order on the Medlife.com portal.
Medlife has a customer-centric approach and offers genuine healthcare products fromauthorized dealers at discounted prices, cashback, and referral discounts. Its other USPs includea transparent inventory-led model and the steadfast conviction to sell drugs only against a validdoctor’s prescription. Medlife currently services over 20,000 deliveries across 29 states and25,000 pin codes across 22 Indian states. The company recently crossed the 1000 crore-plus runrate as of March 2019. The company expects to achieve overall sales of 1500 crore with an exitrun rate of 2000 crore over the next financial year.