Medulla bags a Grand at the Clio Awards 2017 for its Integrated Mktg. Campaign

Medulla Communications has been recognized for four out of four at Clio Awards 2017 including its first Grand ever, and that too for the integrated campaign ‘Last Laugh’. The campaign also received two bronze for Events/Experiential and PR for Health & Wellness. It was also shortlisted for the best ‘Film’ - Branded Entertainment and Content.

 

Trophy

Medium

Entry Type

Brand

Grand

Integrated Campaign (Pharmaceutical)

Direct-to-Professionals

INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH

Bronze

Events/Experiential (Pharmaceutical)

Direct-to-Professionals

INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH

Bronze

Public Relations (Health & Wellness)

Health Services & Corporate Communications

INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH

Shortlist

Film (Pharmaceutical)

Direct-to-Professionals – Category: Branded Entertainment and Content

INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUG

The campaign ‘Last Words’ had thrived in raising awareness about Palliative Care and the Indian Association Of Palliative Care (IAPC). In India, even discussing about death is taboo. The problem is that even terminally ill patients and their families don’t address death, let alone palliative care. The fact is that Palliative care helps patients and their families get comfortable with death mentally & emotionally, accept it, even laugh about it. So as proof and demonstration of what Palliative care does, Medulla partnered with terminally ill patients to perform a series of stand-up comedy shows for their doctors, families and other unsuspecting audiences. These patients were selected from hundreds of terminally ill patients that IAPC associates support daily, and trained by India’s best stand-up comedians – Kunal Kamra, Kashyap, Vinay Sharma and Punit Pania. 

Watch the video -

On this occasion, Amit Akali, ‎Managing Partner & Creative Head - ‎What's Your Problem, says, “I’m excited & glad to receive our first Grand award and most of all to make a difference at the way the topic of ‘Death’ is looked at in India.”

Praful Akali, founder-director, Medulla Communications, adds, “Medulla thrives to work on insight based campaigns and is truly being recognised as one of the thought leaders in the healthcare industry globally.”

Last month, Praful was on the Executive Jury panel for the Clio Health (http://clios.com/health/jury) awards as well as New York Festival’s Global Awards 2017 (https://www.theglobalawards.com/new-page-2/). The jury sessions were held in New York and the panels together comprised of the crème de la crème of the global healthcare advertising industry.

India’s also performed well this year by receiving 4 of the 14 Grand’s awarded this year. The balance three were all won for Immunity Charm by McCann.

 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising