Medulla is being recognised as a thought leader globally: Praful Akali

Praful Akali, Founder-Director, Medulla Communications, is part of the Executive Jury for both NY Festival’s Global Awards 2017 (Health & Wellness) and Clio Health Awards 2017 (Design, Film, Out of Home & Print). 

Commenting on this, Akali said, “I think it’s exciting that Medulla is clearly being recognised as one of the thought leaders in the industry globally. In fact, the global leaders appreciate the thinking even more, I guess, because they have all lived through several years of the healthcare industry using regulations and other constraints as an excuse to compromise on creativity.” 

Akali led Medulla to unparalleled success at the Lions Health, becoming the only agency to come in the top three Agencies of the Year every year for the three years of Lions Health, including winning the Healthcare Agency of the Year in 2016, probably becoming the first agency ever to win AOTY after less than eight years of existence. He has also been a speaker at the Cannes Lions 2016. Akali is one of the rare profiles that have succeeded in both client and agency roles or for that matter, in both strategic and creative roles. 

For 23 years, New York Festivals Global Awards have been honouring the World’s Best Healthcare & Wellness Advertising and has served as a touchstone for celebrating creative achievement in healthcare and wellness communications beyond the barriers of language and culture. 

New York Festivals Global Awards, honouring the World’s Best Healthcare & Wellness Advertising, has announced the 2017 Executive and Grand Juries. These prominent Chief Creative Officers, Managing Partners, EVPs, and Executive Creative Directors from the world’s foremost healthcare advertising agencies are representative of creative leadership talent from 15 countries on 6 continents. Winners will be announced on November 16, 2017. 

Clio Health has been the touchstone of excellence in this highly specialised field, recognising creativity that not only meets the advanced needs of consumers, but addresses the sophisticated challenges, demands and opportunities of a fast-evolving, rapidly expanding marketplace and industry. Winners will be announced on November 13, 2017.