Mee Mee unveils its New Brand Identity
India’s leading parenting brand Mee Mee that has been catering to more than 10 million mothers and babies of the country since 2007 revamps its brand identity that signals the kick start of a new era.
The brand is the brain child of Indian entrepreneur Naresh Khatar who realized that international quality baby care products were restricted to the upper echelon of the society due to its premium pricing; however every infant deserves a safe and sound development during his early years. Since its inception, Mee Mee has been known for being the pioneer of several trends in the parenting segment to ensure that more and more Indian mothers and their babies can experience the Joy of Parenting.
The brand has entered another decade and the logo relaunch indicates a transformed approach to keep up with the transformation Indian parenthood has undergone. The new logo aims at approaching a mother as her companion in her journey. Mee Mee believes that a mother’s instincts are the strongest and she knows what is best for her child however; she needs support to help her follow her gut.
‘Mee Mee’ the name of the brand is derived from the first sounds that a baby can easily make and it thus reminds the parent of the small moments that make for the big joys in parenting. By saying our name out loud it is coaxing the parent’s inner child to come out and play with them.
Mee Mee, the first word stacked on top of the other like two building blocks, signifies the solid foundation that Mee Mee helps the parent lay for their child. The blue and white colors stand for stability, finest quality and dependability. The playfulness of Mee Mee is showcased in the secondary color palette where each product category is brought alive in separate vibrant colors to be a part of the soft, dream-like world of a child. This categorization further simplifies the journey for parents as the products which are used together have the same secondary color, keeping it very activity friendly. This will help parents easily identify the various products that will be a part of their baby’s daily lives like feeding, bath time, travel etc. Together the colors create a perfect balance of reliability and playfulness.
Aneesha Khatar, Brand Custodian, Mee Mee said that “As a brand our aim is to help parents experience the joy of parenting and in this journey we want to be with them as a friend and companion. The new brand logo embarks a new era for the brand as we are also planning to introduce several innovations and advanced products for mothers and babies. We currently cater to more than 2 million moms in India and we want to reach out to all parents across the country so that they can provide the best quality products for their children.”