Meet the new celeb brand endorsers on the block
Brands and celeb endorsers have had a close relationship as old as the advertising industry itself. Traditionally, the film and sports industries have seen numerous brand endorsers emerge and brands have basked in the connect that they provide, especially with the youth TG.
Through the years we have seen Bollywood heavyweights such as Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Aamir Khan, Saif Ali Khan, Hrithik Roshan, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan, to name a few; and Virat Kohli, MS Dhoni, Yuvraj Singh, Sachin Tendulkar, Rahul Dravid, Sania Mirza, Saina Nehwal, PV Sindhu, etc. from the world of sports, especially cricket, endorsing the majority of the brands in India amongst them.
With brands constantly on the lookout to woo the youth, probably it is time to hand over the baton to the younger generation of youth icons. Adgully takes a look at some of the new brigade of Bollywood stars who are turning out to be trailblazers on the big screen as well as for various brands.
Justice Tripathi in the movie ‘Jolly LLB 2’ calls Alia Bhat a beautiful combination of Madhubala and Madhuri Dixit and also that she is “Mahesh Bhatt’s greatest contribution to Bollywood… after ‘Saaransh’”, in a rib-tickling scene. No one could have said it better about the young star.
Starting out as a child star in a small role in the movie ‘Sangharsh’, Alia Bhatt has turned into a seasoned actress at a young age, seeing success in out and out commercial films as well as offbeat films. Her success on screen and her charming personality makes her a big success with brands as well as the nation’s youth. Alia today endorses a plethora of big brands like Uber Eats, Nokia, Sunfeast Dark Fantasy, Mango Frooti, Lux, MakeMyTrip, Caprese, Sunsilk, Gionee India, Cornetto, Philips, Bluestone, Standard Electricals, Garnier, Hero Pleasure and Maybelline. In the past, Alia has also worked with brands like Cadbury’s Perk, Coca-Cola, and Nestle Fruita Vitals, among others. Alia, recently surprised her fans by launching her own YouTube channel on which she will be showing her unfiltered self and unadulterated self.
Being hailed as the thinking man’s actor, Ayushmann Khurrana has been able to carve a special niche for himself in the Indian film industry. His choice of films is as diverse as they are eclectic – ‘Dum Lagake Haisha’, ‘Andhadhun’, ‘Article 15’, ‘Bareilly Ki Barfi’. Ayushmann’s fan base is growing by the day and so is the portfolio of brands that he endorses – Vingajoy, Urban Clap, Samsung Galaxy, Coca-Cola, V-Mart, McDowells No.1, Vi-John, Flipkart, American Tourister, Pizza Hut India, Turtle.
https://www.instagram.com/p/Bi6S71HAtnx/?utm_source=ig_web_copy_link (American Tourister)
Vicky Kaushal made his mark with his very first film, the critically acclaimed ‘Masaan’. And today, he is becoming one of the top guns of Bollywood, especially after ‘Uri: The Surgical Strike’. From a lean youth to the towering Army officer thundering ‘How’s the josh?”, Vicky’s transition has been dramatic. He is the face of brands such as Wildstone, Goibibo, McDowells No1, Aegon Life, Housing.com, and UpGrad, among others.
Parineeti Chopra is not a newcomer to the industry, having begun her acting career in 2011 with ‘Ladies vs Ricky Bahl’. While her journey in the Indian film industry has been full of ups and downs, Parineeti’s success in the advertising world has been steady. She endorses brands such as Medimix, Nokia, Lyra, Sugar Free, Vadilal, Speedo, Australian Tourism, Nivea, Bajaj Almonds Oil, Boro Plus, Kurkure, Avon True and many more.
https://www.instagram.com/p/BwBuN_CA1wJ/?utm_source=ig_web_copy_link (American Tourister)
Who can forget Kartik Aaryan and his 7-minute hilarious monologue in ‘Pyaar Ka Punchnama 2’? Kartik has proven his might by giving back to back successful films and becoming a dependable name in delivering hits. Brands such as Magic Moments, Boat Speakers, Mufti, Emami Fair & Handsome, Park Avenue Fragances, Envy 100 Perfumes, Skechers, Oppo Mobiles are endorsed by him.
https://www.instagram.com/p/BprQn_IhLJi/?utm_source=ig_web_copy_link (Magical Moments)
Sara Ali Khan
The chirpy and vivacious Sara Ali Khan has got great charisma and impeccable pedigree. Only two-films old – and both of them are hits – Sara is the kind of youth icon who can deliver great connect for brands, and advertisers are beginning to notice her as well as Sara’s portfolio of brands grows – Veet, Fiama de Wills, TBZ, Ceriz, Fanta, Puma…
Though known more for her relationship with Tiger Shroff, Disha Patani has emerged as a social media star on her own, thanks to her fitness videos showing her do insane parkour stunts and workouts. Disha is also known as a fashion icon and has been endorsing brands like Pepsi, Nescafe, Mac, Ponds, American Tourister, Aureila, Hermos Studio, Cadbury’s Dairy Milk, Puma India and many others. She also stays connected with her fans through her own app DishaPatani Mobile App.
It is quite a feat being able to stand your own ground against the talented Ranveer Singh. And Siddhant Chaturvedi proved his mettle as MC Sher in ‘Gully Boy’. Siddhant made his debut in the sitcom ‘Life Sahi Hai’ and was also seen in Amazon Prime Video’s web series ‘Inside Edge’, where he essayed the role of a young cricketer. He is a youth icon waiting to be discovered by brands. Siddhant’s latest ad for HP Digital hit the screens last week. He was earlier seen in ads for Coca-Cola (Brotherly love) and Fogg deodorant.
One film old, but a lot of potential
Ananya Panday was a social media star and fashion icon even before making her Bollywood debut in 2019 with Dharma Productions’ ‘Student Of The Year 2’. Her popularity has only risen since people saw her charisma on the big screen. Ananya was snapped up by Lakmé India as the face of their lip care range, becoming the youngest star to have signed an endorsement deal with the cosmetic giant. Cadbury’s Perk and ONLY are the other brands that she is associated with.
Another star kid, Janhvi Kapoor came under a lot of focus even before her debut film, ‘Dhadak’, launched. However, it was under the tragic circumstance of her mother, Bollywood actress Sridevi’s sudden demise. Before that, she was known to be a style diva, groomed by her mother. It’s no wonder that the first – and so far only – brand that Janhvi has associated with is beauty e-commerce portal, Nykaa. Incidentally, Janhvi is Nykaa’s first ever brand ambassador.
Tara Sutaria is the other female lead of ‘Student of the Year 2’. Tara has been roped in by Bobbi Brown Cosmetics as their first brand ambassador in India. She is also the brand face for fashion designer Ritu Kumar.