Men’s grooming brand, Biker’s renew association with Chennaiyin FC

Hero Indian Super League side Chennaiyin FC (CFC) have extended their partnership with men's grooming brand, Biker’s for the 2022/23 season as the club's Associate Sponsor.

Biker’s, a brand of the CavinKare group, is a young and growing men's grooming brand that offers a wide range of innovative and accessible men’s personal care products. The brand has been associated with the two-time ISL champions since last season when it came on board as the club's Official Partner.

Welcoming the partnership renewal, Mrs. Vita Dani, Co-Owner said “Chennaiyin FC, said “Biker’s joined the Chennaiyin FC family last season as Official Partners and we are glad to have them back as our Associate Sponsor for the 2022/23 season. We thank them for their continued support and they will engage with the club's fanbase as live football returns to Chennai this October onwards!"

Biker’s principal objective will be to utilise the wide range of its men's personal care products like men's 2 in 1 shampoo+conditioner, body wash, and beard essentials to keep the CFC squad well-groomed as the team gets ready for its return to Chennai after a gap of two years.

Commenting on the association, Mr. Rajat Nanda, Business Head - PC, CavinKare, said "We are delighted to partner with Chennaiyin FC for yet another season. Football has enjoyed a great fan base in India and the love for the sports has multiplied over the years. BIKER’S being a young, men’s personal care brand found this opportunity to be apt to reach our target consumers. The brand has been growing exponentially and we are confident that with this association we will be able to achieve faster growth and reach a much larger consumer base. Chennaiyin FC is a vibrant, dynamic team with many bright talents. This resonates well with our brand - BIKER’S and its persona. BIKER'S is a category first brand that has transformed the perspective about men's grooming needs. Jointly we are confident of making this season an exciting one for the consumers. I would also like to take this opportunity to wish the team a successful season ahead.”

The Biker’s logo will feature on the back of the Marina Machans' shorts on the right leg across all match jerseys and training kits for the 2022-23 Indian football season.