Merakii celebrates HOLI with its new global campaign to save stray Dogs

While the country is caught in the Holi revelry, every year stray dogs unwittingly become victims of troublemakers, which must be stopped with increased awareness of the public. Spreading this awareness, Merakii launches its latest campaign, #SpareTheStray. Merakii believes and strongly emphasises the fact that dogs are not above any kind of celebration. This new campaign is a step towards saving and protecting stray dogs from Holi colours which affect its skin and might change them blind.

From being saturated in colours by children to having colours thrown into their eyes, keeping stray dogs safe is no easy task. Animal activists and vets alike say that keeping them protected and away from mischief-makers are the only option. Some activists even care for strays until the festival is over.

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Bhagyashree Singh, Director-Merakii, for her immense love dogs stood strong with this issue and hence came forward with this campaign - “A dog is a man’s best friend. They pour out their love and loyalty without asking for anything in return. I have seen stray dogs getting paranoid and disturbed with the itching produced by colours and dirty water. That is the reason I want to spread this awareness and want to save as many dogs as I can this Holi”. The basic idea behind the campaign was to come up with awareness and education for stray dog safety.

#SpareTheStray is a campaign that stresses upon the struggles and pain stray dogs go through on the festival of Holi. Today, we stand with every stray dog to tell the story of pain and regret with our campaigns. We, through this campaign, stand here strong to make everyone understand that dogs too deserve to stay healthy and painless life.

This festive season, we want to spread awareness to stop colouring stray dogs. We want dogs to roam around fearlessly. Let us all stand strong here, today, to celebrate Holi with the happiness of every human as well as animal.