Mercedes-Benz India introduces a new marketing campaign ‘Unlock with Mercedes-Benz’

India’s largest luxury car manufacturer Mercedes-Benz continued to excite the market by launching a unique customer campaign named, ‘Unlock New Journeys with Mercedes-Benz’. This new campaign aims at connecting with the customer sentiments and inspiring them to unlock themselves, explore new journeys, new experiences and recreate the moments of excitement of owning a new Mercedes-Benz. It has been rolled-out across markets starting first week of September and will last until the festive period.

Starting the campaign, Martin Schwenk, MD & CEO, Mercedes-Benz India said, “Customers are at the centre of all our activities and it remains our endeavor to listen to their wishes and aspirations and keep them excited with our products and brand offerings. The essence of the ‘Unlock with Mercedes-Benz’ campaign is to revive the customer sentiment by inspiring them to unlock their desires, aspirations and their dreams; enabling them to undertake new journeys, new roads and discover new adventures with a Mercedes. We introduce this campaign with the aim of unlocking these aspects of a customers’ aspiration, which they have been missing out. This campaign will assist customers with financial and ownership solutions as well, which have been curated specifically to ‘Unlock’ the desires and aspirations. We are confident the campaign has compelling choices for aspiring customers to drive home a select range of Mercedes-Benz models this festive season.”

“As markets gradually unlock with the onset of the festive season, this is also the time when customers want to celebrate and we are optimistic this in-turn will drive market sentiments. At Mercedes-Benz India, we are unlocking across markets, following all the social distancing protocols and adhering to all safety and sanitization measures.

We are confident ‘Unlock with Mercedes-Benz’ will enable the aspirants to pursue their aspirations and unlock their dream of owning a Mercedes; which remains the most luxurious, safe, laden with intuitive and connected technology. With ‘Unlock with Mercedes-Benz’ a Mercedes remains the next best place away from home.”