Mercedes-Benz India introduces 'Centre of Excellence'
In a one of its kind initiative, Mercedes-Benz India today inaugurated its state-of-the-art ‘Centre of Excellence’ located within the company’s production facility in Pune. Created especially for its exclusive customers, the ‘Centre of Excellence’ is a magnificent showpiece of modern luxury and creates a new benchmark in luxury car experience. The centre was inaugurated by Matthias Lührs, Chairman of the Board of Management, Mercedes-Benz India and Vice President - Global Sales, Mercedes-Benz and Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
Centre of Excellence is created adhering to the highest global standard of luxury experience followed by Mercedes-Benz globally and is the result of Mercedes-Benz India’s untiring endeavor to provide ‘The Best or Nothing’ experience to its customers. Dedicated to the exclusive set of customers, Mercedes-Benz India’s Centre of Excellence features a dedicated helipad that will be used by exclusive set of customers who want to fly-in and fly-out, providing them highest level of convenience and ease in purchasing their desired specialty car.
Matthias Lührs, Chairman of the Board of Management, Mercedes-Benz India and Vice-President -Global Sales, Mercedes-Benz said “We are delighted to inaugurate the ‘Centre of Excellence’ in India. This one of its kind experience for our customers will ensure that they live our complete brand experience and are able to personalize our specialty cars to suit their tastes and preferences.”
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Our customers love to experience our brand closely and personalize it with their style. At Mercedes-Benz we are driven by passion and it has been our untiring endeavor to create newer benchmarks in modern luxury for our customers. Our efforts towards creating customer fascination and addressing increasing customer differentiation for the brand has resulted in the creation of many industry best practices and infrastructure. ‘Centre of Excellence’ is one of them. It’s designed to provide an unique and immersive luxury experience of the Mercedes-Benz dream cars portfolio to our esteemed customers who value our brand promise – The Best or Nothing.”
Eberhard Kern further added, “2013 has been the ‘Year of Offensive’ for Mercedes-Benz India and we are pleased with the numerous fascinating experiences we have created for our customers this year. Our product offensive, network spread, financial programmes and after-sales offerings have created excitement for our customers and also added immense value. The increased customer confidence and traction amidst difficult market challenges, reiterates the fact that we continue to remain a fundamentally strong brand which is trusted and valued by customers and brand enthusiasts across markets.”
Mercedes-Benz India ‘Centre of Excellence’ houses the latest and globally acclaimed high-performance Mercedes-AMG range of vehicles such as SLS AMG, SLK 55 AMG, E 63 AMG, G 63 AMG and also other fascinating specialty cars like SLK-Class and CLS-Class.
Customers will not just be able to experience their favourite cars, but also personalize it with their style using the ‘iConfigurator’. The ‘iConfigurator’ empowers customers to preview the entire range of Mercedes-Benz and AMG car portfolio digitally and experience the look and feel of the exterior paints, upholstery and alloy wheels. Further, customers can personalize according to their choice of leather, color of stitches and pedals too.
Customers can take a complete guided tour of the world-class production facility of Mercedes-Benz India enabling them to experience a one of a kind opportunity to witness the making of the Three Pointed Star.
Customers can unleash the off-roader in them with an adrenaline pumping experience of driving Mercedes-Benz’s SUV range in the company’s Off-road track located within the premises. They can experience the build quality and safety features while cruising smoothly through challenging terrains.
The ‘Centre of Excellence’ boasts of a complete luxury atmosphere with segmented wall panels with integrated elements including brochures, latest accessories display and audiovisual display built into the wall panels unit.