MESCO appoints Metigon as its PR agency on record
Maharashtra Ex-servicemen Corporation Ltd. (MESCO), a Government of Maharashtra undertaking for the welfare and resettlement of ex-servicemen, has appointed Metigon Enterprises as its Agency on Record for Public Relations functions.
Metigon has been mandated to handle the communication programme for “Veer Yatra”, the extreme tourism initiative by MESCO.“Veer Yatra” is a unique concept that encourages civilians to explore various facets of defense mechanism of the country and its evolution. For the 1st time in India, civilian tourists will get to see ringside view of Military life thanks to “Veer Yatra” organized by none other than the brave men who once worked for the military.
MESCO was established in 2002 for the welfare and resettlement of ex-servicemen with the motto of “Service with Discipline”. MESCO envision re-habilitating the human resource of physically fit, mentally robust, disciplined and proficient Ex-Servicemen in outsourced services for any public, private and Govt. organisations and making their corporation a force to reckon.
MESCO becomes part of an ever growing family of clients who have posed their faith in Metigon Enterprises -- other clients being HDFC ERGO, Kirloskar Brothers, Fortis Hospitals, Angel Broking, Swipe Technologies, Seagull Advertising, Tata Sky, Munich Re et al.
“We’re proud to be appointed as MESCO’s communication partners. It is India’s first initiative to promote military tourism with a motto to help army widows and ex-servicemen gain meaningful employment and opportunities. ” said Nikhil Gerard, Managing Director of Metigon Enterprises. “It is testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility that clients look for!”
Metigon is young, dynamic and fast growing 360° marketing communications consultancy firm. It has grown and developed its public relations (PR), Events, On Ground Activation and public affairs (PA) offerings by leaps and bounds.