Meta appears to be pushing publishers toward short video

Meta is now again rethinking how it promotes news content in the app, with The Information reporting that Meta is now looking to drive news organisations into short video, where it is seeing the highest rise in user interaction. According to persons known to the situation, Meta Platforms is considering cutting the amount of money it offers news organisations as it analyses the partnerships it has formed in recent years. Meta is rethinking the usefulness of including news in its flagship Facebook app as part of its overall cost-cutting efforts.

Meta has been establishing better relationships with news producers through grants and other cooperation initiatives in order to ensure that they continue to upload their material to Meta’s apps, resulting in more engaged users. Meta’s most recent push in this direction has been its dedicated News tab, which it has utilised to attract publications to form direct partnerships with it in exchange for a percentage of income. As a result of Meta and Google’s digital ad dominance and its subsequent impact on local publication industries, governments in numerous countries have pushed Meta to share more of its earnings with publishers through new “fair use” policies and regulations.

Last year in Australia, Facebook temporarily blocked news publishers due to a disagreement over the company’s obligations to share money with these organisations. Meta has been able to reach fresh agreements regarding such policies, but a crucial component of the truce has been increased exposure for news publishers in the app, which Meta has attempted to give through its News tab. This appears to be changing again now, which could cause big issues for news organisations all across the world.

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