Meta brings updates to its Ad Campaign process

Meta has slipped in one more update before the holidays, announcing that it would be making significant modifications to its Ads Managers’ ad objective listings in order to simplify and optimise the campaign setup process by focusing on the most practical options and capabilities.

Meta explained this way: “In order to effectively guide advertisers to optimal campaign setups, we’re redesigning the objective selection experience when creating new campaigns in Ads Manager. We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their designed business outcomes (e.g. Awareness, Traffic, Engagement, Leads, App Promotion, Sales) and the interface will guide advertisers to the most optimal campaign setup/creation paths to achieve that outcome.”