Meta launches certification programme

Meta announced that it would be launching a new certification programme for companies, which would enable digital marketers to demonstrate their proficiency in Meta marketing to prospective clients. The new initiative seeks to showcase companies whose personnel have acquired a level of familiarity with Meta's platforms through its Blueprint training programmes. For each, a certain proportion of staff must have completed the corresponding Blueprint training before you can apply for formal recognition.
Meta said: “A Meta Certified Company is a company or organization that is recognized for its advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific focus areas.”
There are five different company certifications available:
•Meta Media, a Certified Company
• Meta Marketing Science, Certified Company
• Meta Creative Strategy, Certified Company
•Meta Community Management, Certified Company
• Meta Spark, Certified Company
What exactly are those percentages?
Through Meta's Blueprint programme, at least 20% of staff must have completed individual certification training. Although the courses are free, certifications are not free. Therefore, there is some cost to the procedure on the part of the firm.
In general, Meta's Blueprint courses are not particularly challenging, but they do offer the staff a decent overview of the various Meta systems' components, which Meta obviously believes is sufficient to then authorize full certification for firms that meet these requirements.
It might be a useful technique to demonstrate capabilities in Facebook and Instagram marketing and gain more clients as a result.