Meta receives Rs 13.9 crore in ad revenue from social, political organisations
Meta Ad Library just revealed Rs 13.9 crore in ad expenditure for India in the previous 90 days (May 2, 2022 to July 30, 2022) on social problems, elections, or politics. According to the statistics, spiritual leader Sadhguru Jaggi Vasudev and his non-profit organisation Isha Outreach are India's top advertiser on Meta platforms, spending an average of Rs 1.35 lakh per day in the last quarter, followed by micro-blogging platform KOO and OTT operator Voot Select.
Furthermore, Sadhguru has spent Rs 99.24 lakh on Facebook advertisements in the last 90 days. The KOO app came in second with Rs 78.44 lakh spent, followed by Voot Select with Rs 61.14 lakh, UNICEF with Rs 47.50 lakh, and Kutumb with Rs 44.11 lakh.
Meta, the owner of Facebook, Instagram, and WhatsApp, openly provides statistics on advertisements related to social topics, elections, and politics.