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Meta to discontinue its experimental dating app Spark

With the shutdown of another NPE project, Meta continues to reorganise its New Product Experimentation (NPE) team, which had been working on several experimental apps up until now.

The dating app 'Sparked,' which allows users to hold 4-minute video conversations with potential matches to better determine their appropriateness before moving forward, is the latest NPE app to be removed off the rotation as Meta looks for new ways to improve its tools.

Sparked never really took off, and Meta is now cutting its losses and discontinuing funding for the initiative, with any lessons learned likely to be incorporated into its larger Facebook Dating project.

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