MIB calls for greater emphasis on TV programmes for disabled persons

The Ministry of Information and Broadcasting (MIB) has asked all TV channels as well as industry bodies such as the Indian Broadcasting Foundation, News Broadcasters Association, Association of Regional Television Broadcasters of India, and the Advertising Standards Council of India to assign greater emphasis to programmes for disabled persons.

The MIB has also called for including the facility to provide captions in TV programmes for the hearing disabled and audio support for programmes for the visually disabled.

A joint meeting was held between the Secretary, MIB, and Secretary, Department of Empowerment of Persons with Disability, on March 4, 2016 to discuss advocacy and dissemination requirements for the Accessible India campaign and other related issues.

As per a notice put up on the MIB website, certain areas were highlighted at the meeting where the MIB’s support was solicited for generating awareness about the Accessible India initiative, increasing frequency of programmes for disabled persons in TV channels, showcasing films on achievements of disabled persons through public and private TV channels, and working towards captioning for hearing impaired and audio facility for sight impaired in programmes on TV channels in a time frame.


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