MIB hikes ad rates for private TV channels
Ahead of the 2019 Lok Sabha Elections, the Ministry of Information & Broadcasting has taken a decision to revise the advertisement rates offered by the Bureau of Outreach and Communication (formerly DAVP) to private TV channels. The revised rates have been announced on the basis of a Review Committee constituted by the Ministry, which submitted its report on January 1, 2019.
The revision would lead to an increase in rates of around 11 per cent over the rates of 2017 in respect of most of the private TV channels, while it could be of higher percentage for some others, as per their reach and TV ratings.
Differential rate structures for news and non-news channels will be offered, depending upon their overall reach in the country. The decision will also make it easier for TV channels to be empanelled with the Bureau of Outreach and Communication in order to take advantage of the higher rates.