Micromax appoints Vikas Thapar as Senior Vice President - Finance

Micromax Informatics Limited, the 10^th largest handset player in the world, today announced that the company has bagged the title sponsorship rights for T- 20 Asia Cup 2016.  Twenty First Century Media Pvt. Ltd. and Micromax have entered into an agreement and the event will be now titled as Micromax T-20 Asia Cup 2016.

Asia Cup is one of the World's premier cricketing events which feature the top four cricket teams of the continent (India, Pakistan, Sri Lanka and Bangladesh) battling to secure the title of Champions of Asia. One of the most exciting and awaited cricket events of the year, Micromax T- 20 Asia Cup 2016 will be hosted by Bangladesh this year and the Series is scheduled to kick off from 24th February to 6th March 2016. Star India is the official media rights holder for the Asia Cup tournaments.

Commenting on the association, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Cricket is a sport that millions of people across the world are extremely passionate about and truly represents the zeal of today’s youth. Micromax is proud to be a part of the Asia Cup 2016 which is one of the most coveted cricket tournaments. Sport has always been one of the key pillars for the brand Micromax and the fact that cricket is a culture that connects youth beyond boundaries makes it even special. This sponsorship reiterates our commitment towards building a brand that echoes the pulse of the youth. We are sure that the upcoming Asia Cup series will bring more edge-of-the-seat entertainment to the cricket fanatics from across the globe. We will continue our support for the young talent and the game.”

Announcing the sponsorship Lokesh Sharma, Managing Director, Twenty First Century Media Pvt. Ltd. said, “Micromax is a vibrant brand, close to the heart of youth; one which is a good match to the dynamic and vibrant nature of this event. As we come together to present an action packed cricket series of the year, we expect this event to be bigger and grander than ever.”

Commenting on the Micromax becoming title sponsor of the event ACC President Hon. Thilanga Sumathipala said, ‘ACC is delighted to have Micromax as Title Sponsor of the event and we look forward to working together to deliver a successful event.” 

The television coverage of the entire Series is being produced and broadcasted by India’s leading sports channel Star Sports.