Micromax launches new TVC, Micromax Canvas Selfie

Now you don’t need to deck up to get the perfect selfie. Because the all new Micromax Canvas Selfie can do that for you in just a few clicks making you instantly glamorous!

We always click selfies when we are dressed up that makes the final photographs look great. But what about those instances when you aren’t really looking your best & still want to share a selfie at the new place where you are or an exciting thing that you are doing. The Micromax Canvas Selfie with its in-built beauty tools, enables you to set the camera to smoothen your skin, slim your face, enhance your eyes and even apply make-up to look glamourous instantly & in every picture.

Hence, Micromax along with Lowe Lintas have come up with an exciting TVC which showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous. The TVC has been strung together with a mesmerising track that captures the magic on-screen.

Commenting on the new TVC, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “With the selfie rage already running strong, people today take and retake pictures of themselves until it mirrors perfection and what they want the world to see them as. Keeping this in mind, we have created our latest smartphone, Canvas Selfie- with 13 MP front and rear camera and in-built beauty editing tools to give the consumers that perfect selfie. Capturing this thought and the unique Selfie features of the smartphone in our new TVC, we have tried to portray how a girl can glam up herself anywhere and anytime by just using the amazing beauty tools of Canvas Selfie. Through this product and our new TVC campaign, we are targeting the untapped women consumers who want to look good in a dull and mundane days of their life as well”

Commenting on the new TVC, Shayondeep Pal (Executive creative director), Lowe Lintas – “The idea was to do an interesting demo film. Imagine there are people residing inside the phone who do all sorts of beauty treatments - an army of stylists who make sure you look good every time you shoot a selfie. The inside of the phone is an artist's imagination rather than a world of chips, motherboards and circuits.’’

Users can capture high quality images & spectacular selfies with the 13MP Auto Focus front & rear cameras with Sony Sensor and share them instantly with your social networks. The smartphone comes with inbuilt beauty tools in the camera application like Eye Enhancement which makes eyes bigger & brighter; Face slimming which helps give you high cheek bone effect & rid you of the double chin; Skin Smoothening which helps remove all the blemishes; Teeth Whitening for perfectly white shiny teeth; Remove Oil to get rid of the oil patches and one can also add make up effects like mascara, eye-shadow, blush & lip gloss.

Credits:
·         Account Management:  Rajiv Chatterjee, Priyank Pant, Tanushree Paul, Priyanka Dave

·         Creative: Shriram Iyer, Shayondeep Pal, Mohit Arora, Manzoor Alam, Ira Gupta, Tridip Nandi

·         Production: Lintas Productions

·         Director: Harvey B Brown

·         Client [Micromax]: Shubhajit Sen, Rachna Lather, Ashwarya Wadhwa