Micromax's YU appoints Contract Advertising as its creative agency

YU, a leading new age technology brand and a fully-owned subsidiary of Micromax, has appointed Contract Advertising as its creative agency for its overall brand campaign.

YU has built a noticeable presence for the brand and its products through well engaged social campaigns and by being close to its users and their feedback through community networks. YU is not only focusing on a true hardware driven smartphone experience, but a complete consumer experience that’s enhanced by an impeccable software as well. Contract has been mandated to build this communication amongst the new age, all hooked in target consumers.

“This is an extraordinary time for us at YU Televentures,” said Shubhodip Pal, Chief Operating Officer, YU Televentures. “We have had a wonderful first year building YU as the No. 1 online brand with a connected community and a huge follower base. We are looking ahead to create and execute more successful campaigns with Contract Advertising. We are also looking forward to harness Contract’s expertise to reach out to our diverse range of consumers through exciting campaign and in the process build YU as a premium technology brand. Our first campaign breaks on June 1 with our new flagship YUNICORN.”

Commenting on the appointment, Rana Barua, CEO, Contract India, said, “We are excited to partner this new age brand with a pioneering eco-system and believe that it is poised to be the next big thing in premium handsets category. What is more heartening is the idea our Delhi creative team presented at the pitch was bang on and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully-owned subsidiary of Micromax.”

YU has witnessed tremendous growth in first year of its launch and announced products, including YUREKA, YUPHORIA and its first flagship YUTOPIA. After having built YU as a No. 1 online brand, this year the focus will be to deliver the brand narrative in a refreshed way.