Micromax's YU strengthens core team with 3 senior level appointments

YU, the new age technology brand and fully-owned subsidiary of Micromax, has announced three senior level appointments, strengthening its core team responsible for future expansion and growth. The company has appointed Bharat Singh Malik as Vice President of Service, Deepak Dahiya as Head of Sales - South and West regions, and Chandra Kishore as Head of Sales - North and East regions. The move is aimed at building a robust offline sales network and increasing its focus on customer service.

Commenting on the high profile appointments, Shubhodip Pal, Chief Operating Officer, YU Televentures, said, “In a very short span, the agility with which we moved, the products that we introduced, the way our users interacted with us and the feedback that we received from the developer community, has been defining and extraordinary. While in the first phase we focused on taking crucial steps towards consumer confidence and brand acceptability, in the second phase we will strengthening our national presence and growth potential to reach newer audience. This core team brings with them a wealth of experience, which is exceedingly valuable at this juncture of our growth story.”

Bharat Singh Malik is a strategic leader and brings with him a wealth of experience in strategising and managing the service operations for some of the leading brands in the category, including Samsung and Nokia. This is Malik’s second stint with the company, as he led the same function for Micromax, the parent brand of YU. His area of expertise lies in setting up service networks, contact centers, central support warehouses regional support warehouses. He will aggressively chart out a clear cut service and support strategyto help YU enhance its customer service and delight.

Commenting on his appointment, Malik said, “It is a great opportunity for me to be working with YU, a young brand which is all set to make it big. I am proud to be a part of an organisation that is dedicated to maintaining a reputation built on quality, service, and uncompromising ethics.”

Deepak Dahiya added here, “Micromax has been a brand really close to my heart as I was one of the initial team members of the Micromax family. I went to the US to pursue an alternate career, however a call from Rahul and his vision for YU got me back. I am thrilled to take the brand to the next level and will certainly focus on two of the biggest smartphone regions in India – South and West.”

Commenting on his new role, Chandra Kishore said, “There is immense potential in regions and consumers are adopting technology like never before. In my new role at YU, I look forward to building growth opportunities for the brand.”

Dahiya and Kishore are mandated with boosting the online sales while driving YU’s physical footprint across the country. With over nine years of experience, Dahiya has been associated with the parent brand Micromax since 2007 in different roles. At YU, he will be a key resource to accentuate its successful journey in the West and South India markets. Kishore has been with the parent brand Micromax since 2008 and now in his new role he is all set to solely enhance YU’s presence in some of the largest markets in North and Eastern India.


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