Microsoft brightens up this festive season with new Lumia devices

MicrosoftDevices launched in India the recently unveiledLumia 830and Lumia 730 Dual SIM smartphones running the latest Windows Phone 8.1 operating system, bringing industry-leading imaging technology to more affordable price levels. The company also announced the sales start of the much awaited Lumia 930 in India, plus the Lumia Denim update, which brings extra features and enhancements to existing Lumia smartphones.

“Our strategy is to help people do more with stunning products that unite and showcase the best of Microsoft’s digital work and life experiences,” said Raghuvesh Sarup, Director-Marketing, Nokia India Sales Pvt. Ltd., a subsidiary of Microsoft Mobiles Oy. “We recognized the potential of the affordable smartphone segment and brought some extremely successful products to the market including the Lumia 520, 525 and the more recent Lumia 630 and Lumia 530.  Building on our momentum in this space, today we introduce three new devices, Lumia 930, 830 and Lumia 730, which we believe will help us consolidate our position in themid pricedsmartphone market in India.”

Lumia 830: Our new flagship at an accessible price: Combining a premium design, superior PureView imaging and integrated Microsoft services, Lumia 830 makes high-end innovation available to more people at a pocket friendly price. The Lumia 830 captures high-quality images and videos, day or night, with a 10-megapixel PureView camera with ZEISS optics, the new Living Images innovation, Rich Recording and the thinnest Optical Image Stabilization system to date on a Lumia at 8.5 mm thin and 150 gm. It delivers the best of Microsoft with pre-loaded Microsoft Office Mobile; the latest version of Windows Phone 8.1 with Lumia Denim; and OneDrive with 15 GB of free storage, allowing content to be synced and shared easily.  Lumia 830 will be available in India starting October 8, 2014, at a best buy price of INR 28,799/-  in a range of colours including bright orange, white and black.

Lumia 730 Dual SIM: Built for Skype and selfies: With a wide-angle, front-facing camera; an attractive price tag; and slim, compact style, the Lumia 730 Dual SIM is ideal for Skype calls and selfies. The front-facing, wide-angle, 5-megapixel camera is great for Skype video calls, letting people share more of the world around them or bring more family and friends into a call. It combines a slim, vibrant style with powerful performance to create an uncompromised smartphone experience. Alongside Dual SIM 3G support, the Lumia 730 provides outstanding personalization brought by Windows Phone 8.1. Lumia 730 will be available in India starting October 6, 2014, at a best buy price of INR 15,299/- in green, orange, white and dark grey.

Lumia 930: The beautifully crafted  Nokia Lumia 930 has a 20MP PureView camera with ZEISS optics and advanced Rich Recording, ensuring a flawless video and imaging experience with Living Images and optical image stabilization. A Powerful 2.2GHz Snapdragon quad-core processor delivers more from content like apps, games, the internet and integrated Microsoft services like OneDrive and Microsoft Office. Standing apart from all the others, it  blends the striking good looks of recent Lumia devices with an elegant and unique design all of its own; gorgeous aluminium frame, metallic accents, and a nicely curved polycarbonate back with vibrant colour choices of bright orange, black and white. Lumia 930 will be available in India starting October 15, 2014, at a best buy price of INR 38,649/-.

All three devices will come with an additional 1 Terabyte of cloud storage on OneDrive, free for the first 6 months and chargeable thereafter at a minimal INR 125/- per month

The Microsoft Screen-Sharing for Lumia Phones HD-10 lets people beam any content from their smartphone to an HDMI-enabled screen, easily and without content restriction - be it photos, videos, music, premium streaming movies, games, and internet. With the smooth mirroring of everything on the phone on to a big screen, it can also be used for work. With a simple tap, people can work with documents and presentations and share them with a group. Easy to set up, it works simply by tapping any NFC-capable smartphone the device to set up the connection and start mirroring. It will be available in India in before Diwali, at an MRP of INR 5,999/-.

Lumia continues to get even better with the Lumia Denim update

Lumia Denim combines the latest Windows Phone 8.1 update with exclusive experiencesfor Lumia smartphones. The new update will come with –·Live folders. Organize and further personalize the home screen easily. Simply press, hold, and drag an app over another app to create a new folder on the Start screen.Rename folders by tapping on a field above an open folder, and rearrange tiles inside a folder for greater personalization.

Mobile Web Site improvements in IE. Connect and browse even faster with improved downloading speeds on mobile websites.

Consumer VPN. Maintain privacy and security when using data while connected to public Wi-Fi hotspots or even to home Wi-Fi. This is excellent for business people using Lumia phones for confidential work and those wanting more anonymity when connecting to Wi-Fi. Apps Corner. Customize the use and availability of apps and tiles that are most important to specific people and roles in a company. It’s ideal for small business owners who can now optimize their employee-issued devices without the need for Mobile Device Management (MDM).

SMS merge and forwarding. Allows people to select individual SMS messages either to delete them out of a messaging thread, or to copy and paste them into a new message in order to forward them.

Lumia Denim will be available on both Lumia 830 and Lumia 730 at sales start while it will roll out as an over-the-air update to all the other Lumia smartphones in Q4, 2014.


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