MiD DAY Ent. adds Cycle Agarbathies & Godrej Safe in Akshay - Paresh starrer - OMG!
MiD DAY Entertainment, the entertainment marketing division of Midday Infomedia Limited has successfully executed two more in-film brand placements, in the recently released Akshay Kumar, Paresh Rawal starrer – Oh My God!
The brands in question are Cycle Three-in-one Agarbathies and Godrej Security Solutions (Godrej Safe). Both the brands have been seamlessly integrated into the plot of the film, and are visible in extremely relevant contexts.
Speaking about the association, Vikram Kari, General Manager – Entertainment Marketing, MiD DAY Infomedia says “Given that the concept of the film is so unique, identifying opportunities for brands in the film was not an easy task. We brainstormed with the producers to close in on these prospects, and subsequently approached the brands. We are particularly proud of the Godrej safes integration, since the scene was conceptualized and created (specifically for the security solutions category) during one such brainstorming session.”
Indrajeit Borkakoty, Business Head – MiD DAY Entertainment says “We have received some excellent feedback about the brand integrations we have facilitated in the film. Creating value for both the producers as well as the brands is what we set out to do in the first place, and we are happy to have achieved this. We shall continue working at the same momentum, and strive to maintain this level of quality in all our future projects.”
Oh My God! released worldwide on 28th September 2012 and is running successfully across.
MINUTES TO READ