MiD DAY Entertainment infuses Avon Cycle in Barfi!

MiD DAY Entertainment, the entertainment marketing division of Midday Infomedia Limited that ventured into the business of aligning brands with Bollywood last year, is proud to announce the theatrical release of their first infilm brand placement – Avon Cycles in the film Barfi.

 

Speaking about the association Indrajeit Borkakoty, Business Head – MiD DAY Entertainment says “We were involved with the film before it went on floors. The producers briefed us on a few infilm brand placement opportunities, but the extensive usage of bicycles in the film really got us excited. We did the necessary research and closed in on Avon cycles. The brand integration has been executed fantastically and we are proud to have delivered value to both, the brand as well as the producers.”

 

The brand prominently appears in several scenes featuring both Ranbir Kapoor and Ileana D’Cruz, giving ample visibility to both the male Avon Classic model, as well as the ladies model of the manufacturer. “This is the first of many. The next few months will see the release of atleast 4 more films within which we have successfully carried out in-film brand integrations.” ends Mr. Borkakoty.