mid-day Is the only growing talboid in Mumbai: IRS Q3 results
mid-day, Mumbai’s favorite newspaper with a 40-year legacy has become the only English tabloid to register growth in readership in the last quarter of 2019-2020. mid-day’s Average Issue Readership (AIR) has grown by 4% according to the Indian Readership Survey (IRS) Q3 results. Meanwhile, mid-day’s direct competition has fallen by 2% in readership. *Source: AIR (IRS Q3; Maharashtra)
mid-day continues to consolidate its position in the Top 10 English national dailies - the only single-origin city newspaper to bag this position.
Gujarati mid-day, a sister publication of mid-day, also saw a growth of 8% in Total Readership, becoming the only Gujarati paper to grow with this high a margin in the last quarter.
Tinaz Nooshian, Editor-In-Chief, mid-day Infomedia Ltd., said, “A rise in readership in the face of unforgiving competition is an acknowledgment of our prioritizing journalism in a time of change. Mid-day has covered, celebrated, and spoken up for the city for 40 years. We are committed to putting the reader first.”
mid-day relaunched its weekend newspaper Sunday mid-day in October 2019 with a radical new design that allows ease of reading and enhanced content that offers the perfect reading mix, staying true to its promise: 70% features, 30% news, 100% Mumbai.
mid-day walks into 2020 with the resolve to continue to bring its readers the most comprehensive, authentic, and entertaining coverage of Mumbai.