Midas OOH releases a high reach, impactful outdoor campaign for SAB TV

Midas OOH, the OOH Division of the Midas Media Network (P) Ltd., has recently planned and executed a high reach and impactful outdoor campaign for SAB TV across 10 towns spanning U.P., Punjab and M.P.
 
The campaign is spread over 6 months, starting second week of May’12, aims to reach out to local audiences with its TV serial related communication, simultaneously consolidating on the awareness for the SAB TV brand.
The current creative on display projects SAB TV’s programme “Bhai Bhaiya aur Brother”. This will be a continued process and the creatives will keep changing highlighting and communicating about a new channel programmes in the pipeline. This not only serves the communication objective but also enables retention of freshness of displays across 150 sites being used for the campaign.
 
As Nagesh Dhar Mishra, CEO Midas Media Network, states “Since the T.G cuts across segments, the campaign incorporates prime head-on high impact sites at heavy traffic, strategic spots across towns. Sufficient media units ensure high reach within each town. A mix of large format media vehicles like billboards, unipoles, overhead gantries interspersed with a few strategic bus shelters have been effectively utilized. Kudos to our planning & buying team, especially Deepak Singh, for delivering a cost effective yet impactful campaign in consonance with the client brief”
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