Miditech partners with Global Agency

Miditech Pvt Ltd. and Global Agency, recently, got into a partnership wherein Miditech will have access to Global Agency's catalogue of entertainment formats in India. Hence, it will make Global agency the sole international distributor of formats created by Miditech.

The agreement was signed by Nivedith Alva, Managing Director of Miditech Pvt. Ltd, and Izzet Pinto, CEO of Global Agency. The pact underlines both companies' commitment to the Indian Television market.

On the deal, Nivedith Alva, Managing Director, Miditech Pvt. Ltd said, "Miditech has not just an incredible track record when it comes to localizing mega global formats for the Indian market, it has consistently focused on developing original formats and drama series for the domestic market, many of which have the potential to travel worldwide. The tie up with Global Agency, with whom we've built a strong relationship in India with Perfect Bride, will give us access to some of the biggest and most controversial global formats for the Indian market, as well as create an additional distribution network for own home grown formats ."

Further, Izzet Pinto, CEO, Global Agency said, "We are incredibly excited to be taking our relationship with Miditech to the next level. By tapping into such a rich source of creativity, we are extremely bullish about our prospects in the global formats market. Together with Miditech, we will use our expertise in developing diverse, edgy content to rollout formats that create a buzz both in India, and worldwide."

Over the past 17 years, Miditech has become the biggest producer of global formats in India, having successfully localized global format smash hits including - Pop Idol, Deal or No Deal, Extreme Makeover and Fame Academy. It also creates original formats and scripted series, which Global Agency will now represent.

Global Agency's most well-known property is Perfect Bride, which Miditech produced for the Star Network in India. The show, known locally as "Lux Perfect Bride', enthralled audiences when it aired on Star Plus in 2009.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media