Mika Singh and Honey Singh performed live on the beats of DJ Aqeel and DJ Chetas

Ghungroo at WelcomHotel Dwarka presented a special preview of the Bollywood’s Biggest Dance Music festival – MTV Bollyland – Bollywood meets EDM with Bollywood’s favourite singers Mika Singh and Honey Singh who performed live to the beats of DJ Aqeel and DJ Chetas under one roof.

The event witnessed presence of Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd., Sanjay Sharma, GM, WelcomHotel Dwarka and Ali Morani, Cineyug Entertainment, who took everyone through the concept of the festival. Adding more spark to this preview was Lucky Morani (Wife of Mohomed Morani, MD, Cineyug Entertainment Pvt. Ltd) who graciously hosted this event.

Driven by a dynamic XES philosophy - Xperience, Entertainment and Safety, makes Ghungroo   the preferred hangout destination; A nightclub where one comes for the vibe of good music, great cocktails and better company in a relaxed, easy ambience.

MTV, the undisputed leader in the world of music, continues with its revolutionary music experiments and this time it is bringing together the two most popular sounds, Bollywood and Electronic Dance Music (EDM) to create a dance music festival for the young generation. Micromax presents MTV Bollyland is taking place tonight at Kingdom of Dreams, Sector 29, Gurgaon and will see live performances from some of the biggest names in India, with singers teaming up with top Bollywood DJ’s.

The festival has been conceptualised by LIVE Viacom18, a subdivision under Integrated Network Solutions in partnership with Cineyug Entertainment Pvt Ltd., and presented by Micromax at Kingdom of Dreams, India’s one and only world class live entertainment destination. Welcom Hotel Dwarka, being the hospitality partner provides world class amenities to all performers and has special cuisine delights for the music stars.

Aditya Swamy, EVP & Business Head, MTV India said, “We are excited about bringing a new sound to our music scene. Whenever we have curated these experiments, our fans have come back asking for more. And fans want the experience… to feel, to see, to participate. Its initiatives like this that gives us the music leadership that we are constantly driving. Bringing Bollywood and EDM together in a festival format is going to create an energy like never before.”

Commenting on the launch of the Festival, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We are very excited about introducing a festival of this kind. While Bollywood music is an eternal favourite for most of us, EDM has been gaining vast popularity. It will be an interesting mix for the Indian audience to witness a fusion of these genres. With a pioneering concept like this, we are looking forward to set a new music trend in the country.”

Adding to this, Mohomed Morani, MD, Cineyug Entertainment Pvt. Ltd said, “We are excited to partner with LIVE Viacom18 on a property this unique and first of its kind in the world. The impressive constellation of performers and DJs who will be performing at the festival are some of the best in their respective genres. This festival is sure to be a positive boost in elevating the profile of the Indian music Industry and setting a new genre of music worldwide.”

On hosting the stars Sanjay Sharma, GM, WelcomHotel Dwarka said, “We are delighted to have the stars at our hotel and perform at the iconic Ghungroo.”  The spacious, split-level venue includes an ultra-modern dance floor with cutting edge audio & visual enhancements and will have a mix of popular Bollywood numbers pumping out of the state-of-the-art sound system set up by the UK-based company OHM. Exclusive International acts and imaginative theme evening are on the cards.

Shubhodip Pal, Chief Marketing Officer, Micromax said, “Indians love their music and Bollywood is the most popular genre amongst the Indian music lovers. Micromax has always believed in bringing alive the most unique experiences for the Indian youth through our brand associations across the 3 pillars of music, movies and sports. We are really excited to be associated with a property of such grandeur and scale as MTV Bollyland is an ideal platform for us to engage with the youth and hope the fans have a Nothing like Anything experience. With Bollyland, we are bringing together the two most popular genres – Bollywood and Electronic Dance Music creating a unique Bollywood Dance Music (BDM) festival for the Indian youth giving them an opportunity to connect with their favourite artists. Over the past one year, Micromax has been at the helm of bringing some of the biggest artists and properties resonating the pulse and passion of Indian youth, mirroring their preference. We would continue to create more such experiences for the Indian youth by bringing alive more such brand associations.”

Speaking on hosting the event at India’s biggest live entertainment destination, Viraf Sarkari, Director, Kingdom of Dreams, says, “Being one-of-its kind leisure  entertainment destination, at Kingdom of Dreams the priority is to entertain our audiences by bringing in new experiences. We are delighted to host this unique musical presentation for LIVE Viacom18 and hope that the people will experience entertainment, unlike any other with brilliant performances, at Kingdom of Dreams.”