Milestone Brandcom launches 'Milestone Connect' to focus on events & sports marketing

Milestone Brandcom, one of the fastest growing OOH agencies in India, extends its service offering through the line with on-ground events, Sports marketing & promotional marketing solutions to address the evolving communication needs & expectations of clients. Milestone Connect will focus on the experiential aspect of consumer marketing, playing a pivotal role in the consumer's daily life that influences brand experience at various touch points.

"The modern marketing communication focus is moving a step further from the traditional "one-to-many to one-to-one' customer engagements & interactive platforms that help understand and connect meaningfully with the customers." says Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom. "We see a huge and untapped potential to establish brands and delight customers by creating unique as well as practical and engaging experiences in public places simultaneously integrating them into their digital social life. By creating such opportunities to interact with the consumers, Milestone Connect will drive marketing efforts that aim to create, stimulate and influence customer behaviour in the lighter moments of their life helping brands resonate emotionally and deliver measurable results."

To lead the new unit, Milestone Brandcom has brought on board Shivneet Singh as VP & National Head Milestone Connect. Prior to this Singh was VP at Kidstuff (promotional marketing arm of Mudra Max) and was responsible for North India & East India operations. With 18 years of rich experience in handling product launches, brand promotions, sports & events across a broad range of businesses. Singh has played an instrumental role in bringing brands to life both nationally & internationally. He has some of the biggest brand activations & successful event launches to his credit like LG Jazz LCD in Macau, HongKong, Onida AC launch in Bangkok and Cisco Systems Conference in Colombo, besides handling some of the large projects in India - IPL Wrigley 12th Man activation, Pepsi foods Aliva launch, LG army activation during the Cricket world cup, LG phone launches - Viewty, Chocolate, Shine, Cookie and premium car launches like ' Bentley RL & Porsche Boxter Sports Car. He also has extensive experience in sports marketing & management focusing on sponsorships, conceptualization including management of world famous sports personalities in golf & cricket viz. Tony Grieg, Sir Geoffrey Boycott and Ricky Ponting.

"Shivneet's appointment strengthens Milestone Group's service portfolio significantly and will give a jump-start to the experiential marketing & brand promotions for Milestone Group.", said Bhattacharyya.

Elated on his appointment Shivneet said, "Looking at the spirit & momentum of team Milestone I am all excited & geared up for the "Big Challenge' to takeoff Milestone Connect. My immediate task is to attract the best talent in the industry & spur Milestone's growth trajectory to its natural level integrating events, sports & promotions with its proven capabilities in the OOH advertising space. We already have a 30 people strong team in Mumbai & Delhi and in next 30-45 days we would be operational in other 4 metros. The integrated media solutions will add a new dimension to our services that we are confident will be value driven and cost effective for our clients. Milestone already has a very impressive base of clients, we hope to build further on these relationships, as well as develop more clients in the future. My past experience coupled with the creative strength of Milestone Brandcom I am confident of delivering great ideas with exceptional experiences in more meaningful and memorable ways for brands."

Milestone Brandcom fastest growing OOH agency with INR 200 crore business handles OOH advertising & media accounts of over 60 brands in less than 2 years. Milestone is currently executing OOH media duties for key accounts like Tata Photon- Docomo, Colors, McDonalds, Binani Cement, Star India, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.

Our strongest and most valuable asset is our people, people who pioneered "BIG IDEA" from strategists to creative thinkers to best media buyers; we've assembled a staff of individuals from requisite domains with over 200 years combined experience on all our client brands. We have broken down every wall that separates disciplines like in a typical advertising and marketing environ to create a team that has abandoned all conventional approaches to problem solving and constantly strives to deliver breakthrough thinking and unique solutions for each of our clients.

Prior to joining Milestone Brandcom, Shivneet spent 18 years in various event & promotion companies - Kidstuff at Mudra Max, TIC-Integrated Marketing Solutions, C.S. Direkt Events & Exhibitions Pvt Ltd, Lemon Tree Media Pvt Ltd and Sporting Ambition Pvt Ltd.

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