Milind Soman chooses to run for Team Oakley
Oakley® announced a new partnership with Milind Soman, India’s running and fitness icon. As part of the partnership, Soman will join Team Oakley and wear the brand’s eyewear, engineered with leading technologies that deliver unrivalled performance benefits for running, training and beyond.
Holding the ‘Ironman’ and ‘Ultraman’ title, the 53-year-old has reinvented himself as a runner, triathlete and fitness ambassador. He is a strong sportsman and has been a major catalyst in promoting running in India – the fastest growing sport in the country.
“Milind Soman, an inspiration for many, embodies passion, progression and performance - values that are deeply espoused by Oakley, making this partnership a natural fit,”said Rajan Handa, Brand Business Manager, Oakley India. “We look forward to a long and successful collaboration.”
As a long-time Oakley supporter, Soman will join a network of elite athletes living out their obsessions. Soman will wear Oakley sunglasses equipped with Oakley Prizm™, a revolutionary lens technology, grounded in decades of research that has turned eyewear into vital sports equipment.
Prizm is engineered to dramatically enhance detail and help improve performance by providing ultra-precise color tuning for specific environments, including road. Prizm Road, designed for the road running environment, brightens and enhances select colors so runners can see subtle changes in road texture for a confident performance experience.
“I am honored to be associated with Oakley, a brand known for its innovative lens technologies and unparalleled optical clarity, helping athletes push the boundaries of performance,” said Soman. “Running has changed my life and i firmly believe that pursuing an obsession isn’t unique to professional athletes alone, but it binds everyone who shares a driving passion to turn their dreams into reality."
This partnership is Oakley’s latest stride towards commitment to sports performance in India. For more information on Oakley’s collection, Prizm technology and Team Oakley, please visit: Oakley.com.